Inclusion in Fashion: How Globe Studios Transformed the Industry with Innovative Marketing
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Paid Social
Email marketing & Google Ads
+400%
Stigning i omsætningen
+71%
Bundlinje-vækst
+30.000
Nye subscribers
Challenges
Globe Studios faced the challenge of thoroughly analyzing, challenging and improving their previous marketing setup. Věsto a collaborator with a holistic approach who at the same time had the expertise to handle all technical aspects with in-depth understanding.
The story
Globe Studios began its journey on November 11, 2022 by making a bold decision to redefine their former company, which specialized in the sale of secondhand vintage clothing. Since then, the brand has experienced impressive growth and has a growing team, making it one of Denmark's fastest growing brands. With the success in its home country, Globe Studios has now set a course to expand to the rest of Europe with expectations of achieving similarly triumphant results.
Stratégia
Since the beginning of our collaboration with Globe Studios in May 2023, our strategy has consistently been a targeted and strategic approach to online marketing on various digital channels. We operate on platforms such as Meta, Instagram, TikTok, Snapchat and Google Ads with the aim of engaging our target audience on a daily basis, whichever platform they prefer. To ensure comprehensive coverage, we have also integrated email marketing and launched a new webshop. We continuously dedicate significant resources to shaping Globe Studios' brand identity in the right direction, which includes tailored email designs for their campaigns and flows.
Our collaboration extends beyond advertising and strategy. Weekly meetings with Globe Studios are an integral part of our process, where we collaborate on communications, audits and planning. This creates the optimal basis for continued success as a cohesive team.
In particular, with the help of Meta, Instagram and Klaviyo, we have managed to transform Globe Studios' expression to be present and engaging for the recipient. På av “lookalike” User Generated Content (UGC), vi har i.
Resultados
* Revenue Growth: Over +400%
* Bottom Line Growth: +71%
* Email list: +30,000 new subscribers (35% of revenue generated via Klaviyo).
Globe Studios remains one of Denmark's fastest-growing fashion brands and is now living proof that strategic marketing as well as close cooperation with the right agency, constantly updated, is the key to building an impressive business with a promising future.
Get in touch with our Team of Specialists
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