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Case

From Italian roots to digital dominance

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560%

Online revenue

486%

Amount of orders

515%

SESSIONS (traffic)

Barí Label

Barí is the story of the simple, the timeless and the honest. The name was born at a café in Italy, inspired by a road sign pointing to the city of Bari, and today it's the foundation of a brand that celebrates clean lines and small details. Barishop has managed to turn this philosophy of calm and balance into a scalable e-commerce business that speaks directly to the modern consumer who chooses quality over quantity. In a market defined by noise, Barí has stood out by staying true to its aesthetic origins.

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Before

Unaware

→

Solution/ problem aware

→

Aware

After

Unaware

→

Solution/ problem aware

→

Aware

Customer testimonial

Makerz has understood the essence of Barí. They've managed to scale our business significantly without us losing the calm and balance our brand is built on. Huge recommendation from us - we can't do without Makerz! We've worked with them for 8 months now, and it's been a game changer for us. The Makerz team is nothing short of outstanding. They're both proactive and professional, and they really think long-term.

Nils & Anna - founders of Barí Label

The challenge

When we started working with Barí, we met a brand with a strong soul and a beautiful design DNA - but with untapped digital potential.

Communicating the brand's "why": The story of the Italian café and the love of simplicity was strong internally, but wasn't being communicated effectively to new audiences. The brand needed to move from being a webshop to being a destination.
Scaling "the simple": The challenge was to scale traffic massively without diluting the exclusive, calm expression. We needed to find the balance between aggressive growth and the brand's core value: honesty.
Converting cold traffic: With a product focus on detail and long-term durability, it took a strategic content funnel to convince new customers why Barí is worth the investment over cheaper alternatives.

The solution

Brand-first performance marketing. We built a strategy rooted in Barí's unique story and translated "the simple and timeless" into digital results.

Storytelling as a growth engine: We integrated the story of the brand's origin and Italian roots into the advertising. By hitting "Unaware" audiences with the brand's philosophy rather than just products, we increased sessions by 299%.

Aesthetic funnel optimization: We built a content funnel that mirrored Barí's clean lines. From high-end branding videos at the top of the funnel to product-focused content centered on "small details that last" at the bottom. The result: 274% revenue growth.

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