Our goal

Our goal was clear: accelerate Billi Bi's digital growth with a focus on increasing revenue, improving the conversion rate on their webshop, and successfully launching the brand in new markets.

A key part of the strategy was to secure sustainable growth - where we scaled sales on the back of a healthy bottom line. That's often where the challenges show up in expansion, but through our approach we managed to create stable and profitable growth.

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Strategic approach

With Billi Bi's ability to create inspiring visual content for advertising, we focused on continuously highlighting bestsellers and the season's new arrivals.

We primarily used Facebook/Instagram and Google advertising, where we applied advanced segmentation and continuously tested campaigns to optimize ROAS and POAS.