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See how Billi Bi created profitable growth in partnership with Makerz. 15% YoY increase in number of orders and 12.2x average ROAS.
Number of orders YoY
Average ROAS
New markets
Billi Bi
Billi Bi, the popular Danish footwear brand, wanted to strengthen their digital presence and accelerate growth across multiple markets. At the same time, they wanted to scale profitably in new markets. Through targeted advertising and strategic expansion, we delivered significant results.
Unaware
Solution/ problem aware
Aware
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Solution/ problem aware
Aware
The challenge
Billi Bi had already established a strong brand in Denmark, but the ambitions were higher. They wanted to leverage their strong position to grow further - both in Denmark and into new international markets. Their goal was profitable scaling, where new markets could contribute positively to the bottom line from day one. They needed a performance partner who could turn their potential into real digital growth.
The solution
Our goal
Our goal was clear: accelerate Billi Bi's digital growth with a focus on increasing revenue, improving the conversion rate on their webshop, and successfully launching the brand in new markets.
A key part of the strategy was to secure sustainable growth - where we scaled sales on the back of a healthy bottom line. That's often where the challenges show up in expansion, but through our approach we managed to create stable and profitable growth.
Strategic approach
With Billi Bi's ability to create inspiring visual content for advertising, we focused on continuously highlighting bestsellers and the season's new arrivals.
We primarily used Facebook/Instagram and Google advertising, where we applied advanced segmentation and continuously tested campaigns to optimize ROAS and POAS.
Billi Bi
We'll review your current marketing setup and show you exactly what's holding you back from profitable scaling. No strings attached.
Book meeting →Brand & performance strategi
Meta Ads
Strategy
Paid Social
