Seasonal content as a growth engine

Nümph has a natural advantage: they continuously produce strong visual content from their photoshoots. Our job was to take that content and turn it into advertising that performed - not just looked good. We focused on continuously highlighting new seasonal arrivals and making sure the ads stayed fresh and relevant in step with the collections.

‍

A complex setup across platforms and markets

Our primary platform was Meta, but the strategy was far from simple. We ran an advanced setup to test audiences systematically and activated Cross Border Business ads, so content and ad copy automatically adapted to the user's location and language. That means a user in the Netherlands saw it in Dutch - and one in Denmark in Danish.

Snapchat was integrated to hit the consumer on an additional channel, create an omni-channel experience and expand the total reach to segments that aren't always exposed through the primary platforms.

‍

Direct CRO and lead collection

We weren't just advisors. We implemented direct changes on Nümph's webshop focused on conversion optimization and were proactive in collecting leads for Nümph's email marketing, which became an important part of total revenue.

‍

Three markets. One strategy.

The mission was to conquer Denmark first, and then scale into the Netherlands and Germany. All three markets were successfully captured - with tailored setups that respected the local markets and didn't simply copy the Danish setup directly.