Guides om Meta Ads, TikTok Ads, ROAS, MER og profitabel vækst for webshops.Guides on Meta Ads, TikTok Ads, ROAS, MER and profitable growth for online stores.
Choose an agency when you need cross-channel experience and fast creative testing without hiring a full team. Choose in-house when your marketing is big and complex enough to staff strategy, paid media, creative and data full time. Many online stores end up with a hybrid.
Meta Ads agencies typically charge a fixed monthly retainer, a percentage of ad spend, a performance model (base fee plus a share of revenue) or a mix. Your ad budget is usually paid directly to Meta on top of the agency fee. Prices depend on scope, number of channels and whether creative production is included, so always compare what's actually delivered.
There's no universal good ROAS. Your break-even ROAS is 1 divided by your contribution margin before marketing: at a 40% margin, break-even is 2.5. But steer by MER and nCAC, because platform ROAS overstates results and double-counts sales.
A performance analysis shows whether your marketing is creating profitable growth. The 7 key numbers are MER, nCAC, contribution margin, conversion rate, AOV, repeat purchase rate and LTV:CAC. Look at them together, not channel by channel.
TikTok advertising pays off for an online store when your product can be shown visually in a few seconds and you can supply fresh, platform-native content every week. On TikTok, your creative is your targeting: the algorithm distributes ads based on engagement signals, not on the audiences you pick.
Få en gratis analyse af din webshop. Uforpligtende.Get a free analysis of your online store. No strings attached.
