FramEwork
We don't work like a traditional agency. We come in as a strategic growth partner - rooted in data, brand psychology and performance marketing. Here's our method.
+200
Fashion & lifestyle brands
+15M
USD in annual ad budgets
+120M
USD in revenue generated per year
01 — Market sophistication
Most brands spend the majority of their budget on the 5% that are already ready to buy in the market. The result is high competition, expensive conversions and a race to the bottom on price.
We flip the funnel and focus on the remaining 95% who aren't in the market to buy yet. By controlling the narrative from the first touchpoint, we make sure your brand is the natural choice long before the customer even starts comparing prices.
Touchpoint 01
The customer doesn't yet know they have a problem.
Unaware
Touchpoint 02
The customer knows they have a problem, but doesn't know the solution.
Problem Aware
Touchpoint 03
The customer knows how the problem is solved, and has multiple options.
Solution Aware
Touchpoint 04
The customer knows your product and knows your product can solve their problem.
Product Aware / Aware
02 — ICP × Desired Persona
Effective ads don't start with a creative concept — they start with a precise understanding of who we are talking to, and who they want to become. The span between those two positions is what lays the foundation for your content strategy.
ICP (Ideal customer profile)
Fashion-interested woman, 28-45. Follows trends and influencers. Shops online 2-3 times a month. Makes purchase decisions based on inspiration and price.
Trend-aware
Active online
Price-driven
Looking for inspiration
Your brand & product are the gatekeeper
DP (Desired Persona)
A woman with aesthetic self-awareness and a clear style identity. Her wardrobe reflects who she wants to project - not what's cheapest. She buys on values, not just price.
Brand-loyal
Quality-focused
Identity-driven
Willing to pay
04 — LTV:CAC ratio
Many e-commerce businesses focus only on acquiring new customers. We focus on regenerating sales - because the second and third order are exponentially more profitable than the first. That's how you build a profitable and scalable business.
First purchase
Basic POAS on cold traffic. A good starting point — but not the goal. We use this to validate message and product-market fit.
second purchase
When the customer comes back, the acquisition cost (CAC) is already paid. The added value rises significantly, because we're now hitting exactly the right segment.
Repeat purchases
Brand-loyal customers are your most valuable asset. They buy cyclically and create free growth through referrals - the highest expression of trust.
We'll review your current marketing setup and show you exactly what's holding you back from profitable scaling. No strings attached.
Book meeting →Brand & performance strategi
Meta Ads
Strategy
Paid Social
