Online revenue
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New followers
Lost Boys Archives
Lost Boys Archives was born out of a feeling of wanting to create something real. They're a Danish streetwear brand driven by young creatives who dare to challenge the norms. Their mission is to build a community for those who don't necessarily feel like they fit into the traditional boxes. By breaking down stigmas and celebrating the authentic, the raw and the unpolished, they've created a universe where attitude and personality come first.
Unaware
Solution/ problem aware
Aware
The challenge
Lost Boys Archives launched on June 1st, 2020 with little more than a single shoe model and a phone for product photography. Two years later, the brand is an established name in the streetwear segment with over 280,000 followers, a growing team, a fully stocked warehouse and a presence in 30+ markets. And in their own words, they haven't even started yet.
Lost Boys faced a challenge that only fast-growing brands know: how to make sure the infrastructure - marketing, e-commerce, email, content - grows in step with the brand. They had momentum and an authentic identity. What they lacked was a partner who could build the engine room.
With a strong organic presence and a community that already believed in the brand, the task wasn't to build awareness from scratch - but to convert it into revenue, scale into new markets, and make sure the brand didn't lose its soul along the way.
The solution
An omni-channel strategy built for scale
The strategy for Lost Boys was broad from day one: we worked across Meta, TikTok, Google Ads and Snapchat - with content and ad copy adapted to the user's location and language. Every market got its own version. Not a copy of the previous one.
In parallel, we implemented direct changes on the webshop focused on conversion optimization and built email marketing into a standalone revenue channel, which today makes up a meaningful share of total revenue.
UGC and community as a conversion engine
TikTok and Instagram Reels changed the rules of the game for Lost Boys. We put a common thread through the organic strategy and built a setup where customer-generated content - UGC - became a central part of the advertising strategy.
Through TikTok Spark Ads and Instagram's equivalent function, we hosted the best-performing organic and UGC content directly in paid advertising to meet the consumer at eye level - which these platforms in particular favor. The result: ads that felt natural, because they were. Content at eye level with the audience, speaking directly to the community rather than over their heads.
New webshop and brand identity
As part of the partnership, we overhauled both the webshop and the brand's visual identity to make sure the experience from the unaware stage to purchase was cohesive and built to convert. A brand with the organic strength Lost Boys had deserves a webshop on the same level.
Global scaling
From a primarily Danish starting point, we scaled advertising into 30+ markets. With Cross Border setups and market-adapted communication, we made sure Lost Boys' growth wasn't limited by geography.
Lost Boys Archives
Strategy
Paid Social
Brand & performance strategi
Meta Ads
Growth Manager | Head of Google Ads
Google Ads
Meta Ads
Growth Manager & Head of E-mail marketing
E-mail marketing & Retention
Meta Ads
Creative Director & Shopify Dev
Adobe
Shopify
Influencer Specialist & Content
Content
AI
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