+15%
Growth in online order volume
+222%
EBITDA growth
+54%
Online growth on double-digit million revenue
+125 BRANDS SCALED

GROWTH PARTNER FOR AMBITIOUS

E-COMMERCE BRANDS

At Makerz we don't work alongside your business — we work inside it.

At Makerz, we don't work alongside your business - we work inside it. Close to the decisions, close to the P&L, and close to what actually drives growth.

Strategy & advisory
Paid Social
Email Marketing
Paid Search
Shopify & CRO
Influencer Marketing
Book meeting →

+200

Brands scaled

+15M

USD in annual ad budgets

+120M

USD generated per year

We construct your content strategy that turns cold traffic into customers.

8 out of 10 e-commerce brands spend up to 80% of their budget on the Ready-to-Buy segment that's already in the market for their exact product. The problem you run into is that you lose control of the demand - and therefore can't influence it. The result is that up to 80% of e-commerce brands experience that every time they scale their marketing spend, their CAC goes up, and they can't generate a profitable nCAC.

We construct your content strategy that turns cold traffic into returning customers by working holistically and in depth with your entire customer journey and your full marketing palette.

"When nothing about your product is new, communication is everything. And your brand matters more than ever."

O House
9 months
122% revenue
222% profit
Case Study →

Makerz stands out because they combine creativity, brand understanding and performance with a rare ability to grasp our company's concrete needs - and that makes all the difference.

For us, it's been valuable to have a partner who can look at content, performance, strategy and the commercial direction as one. It doesn't feel like a classic agency, where you just get a report and a few standard recommendations. Makerz is more hands-on, honest in their sparring, and good at challenging the things you may have gone blind to yourself.

I'm very happy with the quality and service Makerz delivers to us. Can definitely recommend them to others.

Makerz comes highly recommended if you're looking for a serious agency that thinks creatively and strategically at the same time. They're decisive, communicate well, and are genuinely great to spar with. Big recommendation from us.

The awareness model
New customers are critical if you want to grow aggressively.
Not in-market
01
Unware
25% Spend Share
02
Problem Aware
20% Spend Share
03
Solution Aware
15% Spend Share
04
Product Aware
10% Spend Share
in-market
05
Ready to buy
30% Spend Share

MAKERZ FRAMEWORK

Makerz Framework

From brand DNA to incremental scaling — a structured process that builds our work from the ground up and ensures everything we do has a purpose.

01

Brand DNA

We dig into what your brand actually is. What is your core personality, tone of voice and visual identity? This is the foundation everything else is built on.

Identity

Positionering

Voice

Globe Studios brand photography

02

ICP & Desired Persona

We map who your ideal customer is, and who they want to become. Content that lives in that intersection hits hardest and converts best.

Audience

Psykologi

Targeting

Billi Bi Copenhagen brand photography

03

Full-Funnel Content

We build a content strategy that hits all 5 awareness stages. From totally unaware to ready to buy — no one is left behind in the funnel.

Strategy

Awareness

Funnel

Takeoff Copenhagen brand photography

04

Ad Setup & Launch

We set up the ad account with the right campaign structures, audiences and bidding strategies. Ready to scale from day one.

Paid Media

Meta

TikTok

Numph brand photography

05

Test & Scale

We continuously test creatives, hooks and messages. What works, we scale. What doesn't, we cut. Data drives everything.

Analytics

Optimering

Growth

Akjærbede brand photography
Grafik fra Makerz
We create clarity around your positioning

Brand & positioning

Your brand needs to be easy to decode and clearly positioned.

We make sure your brand's expression, tone and visual identity have a common thread - so it's easy for the consumer to decode and relate to.

Grafik fra Makerz
We dive into your target audience

(ICP) + desired persona

We dive into who your customers are - and who they want to become.

We uncover purchase drivers, pain points, motives and interests, and define your ICP (Ideal Customer Profile) and DP (Desired Persona) as the foundation for all communication.

Grafik fra Makerz
A content strategy that converts

The customer journey

We build a scalable marketing strategy and content funnel designed around your ICP & DP and their buying journey - from awareness to conversion to repeat purchase.

Grafik fra Makerz
We produce content that scales

Content engine

To secure sustained growth, we establish systems and processes that make execution frictionless, scalable and consistent - both today and as the brand grows.

Grafik fra Makerz
We set up ads that drive profit

Scalable ad setup

The strategy is implemented across the relevant channels. We use our testing framework for content, messaging and formats, optimize continuously, and scale the business predictably through our internal tools and systems - built for e-commerce brands.

Grafik fra Makerz
An experience that reaches further than your typical agency.

We work closely with you.

We work closely with our partners, their team and their business. We always ensure full transparency, strong communication, and clear expectations and goals.

Results that speak for themselves

See all cases

From marketing to P&L:
Trusted by ambitious brands

We build the strategic direction and structure behind their next growth chapter.

Globe Studios
Cainte
Lostboys
Nümph
Anerkjendt
Billi Bi
Coster Copenhagen
NÜ Denmark
Scanovus
ÖHOUSE
Polax
Messy Weekend
Monies
Jane Kønig
Bianco
Cashott
Byoms
AIAIAI
Takeoff
CapeCape
WeWatches
Guldsmeden Hotels
A. Kjærbede
Notabene
7 Days Active
Cras CPH
Lac Demure
Sakura Copenhagen
Barí Label
Libertine-Libertine

KUNDEUDTALELSER

Rated by those we have grown with

The strongest partnerships are measured on results, ownership and a difference you can feel.

★★★★★

Takeoff Copenhagen

Takeoff Copenhagen is incredibly happy to work with Makerz! With Google ads, Meta ads, email marketing and special campaigns they have been a perfect partner for us. Especially in busy periods and ahead of holidays they have planned and executed campaigns that hit our audience precisely, including a particularly effective strategy ahead of Black Friday.

OJ

Oliver Jansen
Founder & CEO - TAKEOFF
★★★★★

Scanovus

Makerz can be recommended if you are looking for a serious agency that thinks creatively and strategically at the same time. They are action-oriented, communicate well and are really strong on sparring. Strong recommendation from us.

WF

William Friis
Stifter & CEO - Scanovus
★★★★★

Jane Kønig

Our results have developed significantly since we started the collaboration, and it is clear that their effort makes a difference. They are always available when we need sparring or quick action, and you truly feel prioritized as a client.

CK

Christel
CMO - Jane Kønig
★★★★★

Billi Bi

I am very satisfied with the quality and service Makerz delivers to us. Can clearly recommend them to others.

CL

Camilla Luxhøj
CMO - Billi Bi
★★★★★

Bianco

Our collaboration with Makerz has been exceptional, and their contribution to our paid social strategy has been decisive. Their deep knowledge has transformed our online presence. Professional, responsive and dedicated.

JB

Jimmy Diddi Bagger
Head of Digital - BIANCO
★★★★★

ÖHOUSE

Makerz stands out because they unite creativity, brand understanding and performance with a rare ability to understand our company's concrete needs — and that makes all the difference.

NM

Niels Mikkelsen
CEO & Co-Founder - ÖHOUSE
★★★★★

Bari Copenhagen

We have now worked with Makerz for almost 2 months, and it has been a game changer for us! Marius and his team are nothing short of outstanding. They are both proactive and professional, and you truly feel in good hands.

NF

Nils-Erik Frydendal
Co-founder - Bari Copenhagen

★★★★★

Strong recommendation for Makerz

Makerz is, and has been, invaluable scale-up help for me and my company. Marius is proactive, extremely competent and ahead of everything that matters for the client. And he is down to earth — an empathetic, fun guy. I would recommend a partnership with Makerz to everyone, so as a business owner you can focus on what matters.

NI

Nina

Founder, Sakura Copenhagen

★★★★★

Proactivity and strong results

After Marius and his team took over our social advertising, we have only had positive results. They work extremely proactively, and we always feel updated on the latest trends and initiatives in advertising. Makerz can clearly be recommended from here.

MB

Mathias Bjørn

Head of marketing and ecommerce, Nümph & Anerkjendt

★★★★★

Stor anbefaling fra Ildbordet.dk

We have worked with Makerz for +4 months, and they have created really strong results. Especially on email marketing — they have been sharp with good ideas and have helped generate extra revenue. We continue to use Makerz.

MBt

Malthe Büttner

CEO, Ildbordet.dk

For brands ready to scale

A setup for ambitious e-commerce brands

Makerz is built for brands that are already moving - and ready to scale fast. Here's what it takes.

We work with e-commerce brands that generate at least DKK 250,000/mo in revenue and spend min. DKK 50,000/mo on ads. We run accounts from 50k to monthly million-spend.

We are selective for your sake.

Below DKK 250,000/mo in revenue or below DKK 50,000/mo in ad spend, you will not get the full value of a growth partnership — and we will not take you on either.

+1M

USD in annual revenue

You need to generate at least 1 million USD in annual revenue to get the full value from our work.

+$15K

USD ad budget / month.

An ad budget of at least 15,000 USD/month is required to test and scale properly.

📸

Content capacity

You have an in-house content team ready to take action. We build the strategy - you create the content.

🧠

The right mindset

You believe in brand building as a long-term investment - not just short-term conversions.

PRISER

Pricing tailored to your business

Choose the collaboration model that matches your ambitions. Fixed retainer or performance-based — both models are built to scale your business.

🧾

Fast honorar

A fixed monthly retainer from DKK 25,000 that gives you budget predictability and a dedicated team working for your growth every single month.

📈

Performance baseret

A hybrid model with a lower base + a share of the incremental growth we create. We win only when your business wins.

MEET THE TEAM

Let's take a look at your business.

We'll review your current marketing setup and show you exactly what's holding you back from profitable scaling. No strings attached.

Book meeting →
We work with a select group of brands. We respond within 24 hours.

William Westh

CO-FOUNDER - CCO

Brand & performance strategi

Meta Ads

Marius Thorbjørner

FOUNDER & CEO

Strategy

Paid Social